Contact Us

Whoops! Seattle Car Dealership Loses Bet With Customers — Must Pay $420,000

Getty Images, Elsa

Jet Chevrolet in Federal Way (between Seattle and Tacoma) set up a four-day promotion where anyone could enter to win a piece of $420,000. In honor of the 12th Man, there was going to be 12 winners ($35,000 each) IF, AND ONLY IF, Seattle achieved a blowout. It was supposed to be for the 49ers game, but Jet Chevrolet was late finalizing the contest, so it ended up falling on the game with the New York Giants, who suck.

It was designed to sell cars (buy a car, get 100 entries), and apparently they did sell about 20, but most are calling it a fiasco. Jet Chevrolet took out an insurance policy, but it’s likely they’re still going to lose big on this one.

It’s awesome members of the 12th Man won big, but as someone who does a lot of promotions, you’ve got to really think this stuff out. If you’re giving away money, you must do a lot of homework on these. That’s a lot of profit lost. And I’m glad they took out an insurance policy. Normally when you do a contest like this the odds are supposed to be astronomical. The insurance company should have crunched those numbers for them.

Best of Newstalk 870

Recommended For You

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for Newsmembers quickly by connecting your Facebook account. It's just as secure and no password to remember!

Sign up to have exclusive Newsmembers contests, events, coupons, presales, and much more delivered to you for FREE.