We all know of Miller Brewing Co's involvement with NASCAR. For decades, they sponsored Rusty Wallace in the famous Blue Deuce (#2) car, and won dozens of races. Brad Kezolowski on a Cup title a couple of years ago in the car, and both men drove for Roger Penske.
One of the greatest attractions of the Columbia Cup is hearing the unmistakeable growl of an Allison or Rolls Royce Merlin or Griffin engine on the river.