retail

What Happens to Unredeemed Gift Cards?
What Happens to Unredeemed Gift Cards?
What Happens to Unredeemed Gift Cards?
The holidays may be over, but chances are you’ve got a constant reminder: a gift card. Gift cards are always a popular choice for holiday gifts, so you’d think more of them would actually be redeemed — but experts believe at least $2 billion worth of the cards given last year will never see a cash register. So what happens to all that money?