Move Over Instacart, Is Amazon In Your Rear-View Mirror?

Amazon is pursuing Instacart with its greatly expanded perishable same-day home delivery food service.

   Amazon has now expanded it to over 2,300 communities

Instacart has grown from its 2012 launch into a multi-billion- dollar delivery service, and now Amazon is challenging it.

  Geekwire reports Amazon has expanded the same-day delivery, and says it shows great promise.  Instacart charges around $3.99 for orders over $35, there are some fees and other costs, for example, higher for alcohol.  Instacart membership customers get no charges, and lowered associated fees.

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With Amazon, Prime members get free deliveries on orders over $25,  for less than, It's $2.99.  Non-Prime members pay $12.99.  According to Geekwire:

"Since this summer, Amazon has expanded the fresh grocery selection available for same-day delivery by more than 30%, including offerings from Whole Foods Market and Amazon Grocery, the company’s new private brand, which now includes over 1,000 items, with most priced under $5."

Amazon plans to expand the service more in 2026.  Instacart is currently available in 1,4,000 cities in the US and Canada.