But we thought it was going to pay for itself?  We're a little confused...

According to the Washington Examiner, and corroborated by an email sent out to thousands of Democratic political supporters asking for donations.  It was sent out January 16th, the day before Obama's State of the Union Address.

The Examiner reports the text of the email:

'Friend —

Earlier this month, because of what you did, it became illegal for insurance companies to discriminate against the up to 129 million Americans living with pre-existing conditions. Young Americans are able to stay on their parents' health care plans as they get on their feet, and we can now know that our insurance companies won't put lifetime caps on our coverage.

You should be so proud of that. That happened because you organized, you talked to your friends and neighbors, and you chipped in what you could, when you could, to elect Barack and a Congress who supported his agenda.

Today, I'm asking you to do it again.

So before Barack gives his State of the Union address tomorrow, chip in $10 or more and help protect Obamacare:" (bold lettering added for emphasis)

The URL attatched to the email leads one to a donation website where Obama asks for more money to "finish what we've started."