Rumors are swirling and becoming reality as Victoria's Secret is set to close 53 stores in 2019.

We've got no word on the fate of our Victoria's Secret in Kennewick at the Columbia Center Mall but by year end Victoria's Secret plans to close 53 stores nationwide.

Increased competition from Wal-Mart and Target have eaten into the profits and lingerie marketing has changed through the years while Victoria's Secret has remained loyal to their original business model of push-up bras and celebrity models.

Victoria's Secret is a hurting business as it will try to pivot out of tailspin and reset itself going forward into the future.

It remains to be seen if this once retail giant will survive or go the way of dinosaurs like Shopko, Toys "R" Us, K-mart and Sears.

You can check more about the closings here