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Etch-A-Sketch Responds to Mitt Romney Gaffe

Etch a sketch
Ohio Art

Last week, Mitt Romney‘s campaign adviser, Eric Fehrnstrom, likened his candidate’s plan to retool and change message once he secured the GOP nomination to the classic toy the Etch-A-Sketch. “You can kind of shake it up and we start all over again,” Fehrnstrom said during the now notorious CNN interview.

While changing courses for a general election is pretty standard practice, it’s not something a presidential candidate’s adviser is supposed to brag about. Let alone explain so colorfully, as Fehrnstrom did.

But the Romney’s campaign loss is Etch-A-Sketch’s gain, as it’s been decades since there has been this much talk of the iconic (and, really, quite baffling) children’s toy.

To capitalize on the increased chatter, Ohio Art, which makes Etch-A-Sketch, has just come out with a politically-based ad campaign. In one of the print ads, Etch-A-Sketch proclaims they “have a right nob and a left nob for each political party.” In another, an Etch-A-Sketch screen reads “Etch-A-Sketch is a lot like politics in that there is a lot of gray area.”

Quick thinking, guys. Now it’s Dr. Pepper’s turn to see if they can do anything with Joe Biden’s recent soda-based gaffe.

Etch a sketch
Ohio Art

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