Privacy advocates are alarmed,   the social network and others say it will actually streamline and possibly reduce the number of ads you see on your page.

Thursday, via a blog post,  the world's biggest social network announced they will utilize personal data from your Facebook page to decide what ads will "pop" up or appear on your page.    Most of the data will be determined using programs that keep track of what subjects or content you have clicked "like" on to determine the ad placement.

So those car, television, food or other ads you see from now are will likely be decided by what you've shown an interest in.  According to NW Cable News, via the statement from Facebook:

"Let's say that you're thinking about buying a new TV, and you start researching TVs on the web and in mobile apps. We may show you ads for deals on a TV to help you get the best price or other brands to consider. And because we think you're interested in electronics, we may show you ads for other electronics in the future, like speakers or a game console to go with your new TV,"

How Facebook handles personal data has come under scrutiny from federal investigators.   The social network has revised and ramped up it's ad structure, say experts, as they are increasingly competing with Google for online ad dollars.

Facebook says it will allow users to see why certain ads pop up on their page, and a new tool will allow them to change the type of ads that are presented.   Privacy advocates are strongly against ANY use of people's private data or information for any kind of targeted advertising.