According to a survey done by The National Retail Federation (NRF), Americans will spend $9.1 billion for 2017 this Halloween, breaking the previous record of $8.4 billion last year. Most of the spending will be on costumes (approx. $3.4B), while candy and decorations will take $2.7B each. On average, each household will pay $86.13 on these various items.

As for costumes, being the most costly piece of the holiday, the survey indicates that about 7 out of 10 people are planning to buy a costume. Superheroes will be most popular for children, while witches are more common with adults. Pets will also be participating; for instance, pumpkins were ranked the highest for our furry friends.


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