Apparently, the nation is not buying into the NFL's 'woke' season.

According to DEADLINE Hollywood online, the Nielsen 'overnight' (initial) numbers for the Sunday Night Football game between Dallas and Los Angeles was supposed to bring in a lot of viewers.

It did not, according to DEADLINE.  The most coveted demo for advertisers, and what determines success or failure, is the 18-49 demographic (persons).  The game was down 28 percent from last year, which featured the New England Patriots thumping the Steelers 33-3 in 2019.

An estimated 14.81 million viewers were watching Sunday, compared with 22.2 million in 2019.

NBC and the NFL were hoping this game would halt, or even recoup the slide the league had seen which started Thursday. The Chiefs-Texans game, which featured heavy amounts of social justice and protest content, was down between 13-16 percent from the same season opening game in 2019. That game also featured 17,000 fans in the stands in KC at Arrowhead Stadium, and they booed during some of the pregame 'festivities' protests. reports this is considered ominous for the league, because Cowboys-Rams was considered a big game. Both teams with serious playoff chances, a lot of stars on the field and especially with Dallas; big fan bases.

Every game on Sunday did include at least a snippet of some sort of kneeling or other social justice protest, some more than others. Complete numbers for the rest of the Sunday games collectively were not yet available.

Monday night, ESPN plans to air, nearly in entirety, a large slate of similar social justice, BLM, and other types of programming before and during the games. DEADLINE reports some experts believe the numbers for the two ESPN MNF games could be even worse than the NBC slide.

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