Heineken Is Selling 31-Packs Of Non-Alcoholic Beer For Dry January
If you overindulged at any point during this holiday season, you may want to join the Dry January movement in the new year.
Dry January started in the United Kingdom, but it has spread to the United States with one in five Americans participating in 2019. Heineken wants to help you stick to the Dry January resolution, so it has launched a limited-edition pack of its nonalcoholic beer: Heineken 0.0.
Dry January started in 2013 as a campaign to give up drinking for one month in the United Kingdom. Since its launch, Dry January has spread overseas, and more Americans are using it as a resolution for the new year. According to a 2019 survey, 23% of Americans planned to skip alcohol for the entire month of January.
Heineken's January Dry Pack has 31 cans of Heineken 0.0. The limited-edition pack is designed to give consumers one nonalcoholic beer per day during January. The pack looks similar to an advent calendar, so you can select one beer at a time.